Welcome to the Hive, Newton Health.
Santosh, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Newton Health is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US physician office mapped, the ~51,000 independent practices that look like Newton's best-fit customers, and three campaigns we'd run for Newton Health in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Newton Health.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a pain that surfaces in a review or a job posting, and a founder who needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 30,700 to 40,900 more of your best customers?
You already have the dream ones: the medical practices that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 30,700 to 40,900 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a medical practice.
Every US physician practice sits in the NPPES NPI Registry with specialty, address, and provider names, plus size data from Census County Business Patterns. We build the list from that, enrich the office manager and physician owner, and time the sends to staffing and review signals.
You're the first supplier that comes to mind.
We'll actively monitor all 204,617 US physician office establishments and reach out when the right signal shows up, so Newton Health is the first name a practice manager thinks of when front-desk automation comes up.
- New practice manager or office administrator hireLinkedIn and job boards show a front-desk reset is underway.
- New NPI registration for a practiceNPPES registry flags new solo or group practice launches needing systems.
- Negative review spike on Google or HealthgradesReview text citing hold times or missed calls signals a phone problem.
- EHR or practice management system switchVendor press releases and health IT filings signal a workflow overhaul.
- Front desk or patient coordinator job postingA third listing in 90 days means the staffing gap is not closing.
- Practice acquired by a physician group or MSOState licensing board ownership changes often trigger a systems standardization push.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from NPPES NPI Registry, Google and Healthgrades reviews, and state medical board filings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Santosh, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.